What does "menu fatigue" refer to?

"Menu fatigue" refers specifically to the phenomenon where customers become bored with repetitive offerings on a menu. This boredom can arise when a restaurant consistently features the same dishes, leading to a decrease in customer interest over time. When diners see the same items repeatedly, they might choose to dine elsewhere or pass on visiting altogether, as they are looking for variety and new experiences in their dining choices.

This concept emphasizes the importance for food and beverage establishments to periodically refresh their menus and introduce new items to keep customers engaged and excited about their dining options. By understanding menu fatigue, restaurants can strategize on how to maintain customer interest and improve overall satisfaction.