What strategy can be used to highlight signature cocktails on a menu?

Using visually appealing photography is an effective strategy to highlight signature cocktails on a menu because it captures customers' attention and entices them to try the drinks. High-quality images can showcase the vibrant colors, unique garnishes, and overall presentation of the cocktails, creating a visual appeal that draws people in. This strategy also reinforces the brand's identity and can convey the quality and craftsmanship that goes into each drink. When customers can see the cocktails, they are more likely to imagine the taste and experience, leading to increased interest and sales.

Additionally, visually appealing images can serve to communicate the theme of the cocktails, whether they are refreshing summer drinks or elegant winter warmers, enhancing the overall dining experience. In contrast, other strategies such as listing cocktails without descriptions, ignoring customer preferences, or limiting drink options may lead to a less engaging menu that fails to capture the interest of potential customers.